New concepts require new strategies.
The out-of-home market is evolving. Customized television offers time shifted viewing with the option of no commercials, and consumers are demanding new technologies.
How do we attract and captivate the consumer in this environment?

Digital Signage

Digital signage is a concept built on the fundamentals of out-of-home advertising and network television. Advertisers use television to captivate audiences at home and encourage them to visit their stores. Out-of-home media’s such as billboards, window displays, and point-of-purchase extend Marketing concepts further to build brand image and increase product sales. However, none of these mediums communicate with the customer where and when it matters most, at the purchase deciding moment. Retailers are increasingly aware of the fact that customers are visiting their stores with an item in mind but not a brand.
Digital Signage gives retailers a final chance to communicate and influence the buying decision towards their brand and much more.

Television created an environment that captivated consumers at home and encouraged them to visit stores and spend. Today, tech savvy consumers have access to things like the Internet, cell phones, and PDA’s giving them more control over content than ever before. To capture them, information needs to be delivered in new and unexpected environments dynamically and with a high impact message that attracts. Thankfully, new technology has armed marketers with Digital Signage: Using new large format displays and LCD or Plasma panels, to deliver content with pin-point accuracy, and real-time content.

Digital Signage is an explosive revolution in consumer communication that can expand and improve any existing advertising or marketing strategy. Whether its out-of-home billboards and signs, in-store closed circuit networks, or interactive kiosks, digital signage will:

• Influence consumer behaviour
• Create an enjoyable shopping experience
• Encourage more store traffic
• Generate customer loyalty
• Build brand image and awareness
• Increase product lift
• Develop new channels for marketing
• Generate additional revenue opportunities

Capitalize on the revolution of digital signage: A new communications and marketing medium that can significantly impact your bottom line. Find out how you can benefit from Segomo Media’s solutions today. We understand the medium, and can help you design, deploy, produce and manage your content. What could it mean for your business? Contact us for the answer at 416-975-8650 or email info@segomomedia.com.